Lookers Skoda gears up for an historic Tour de France weekend

Skoda TDF Banner image2

Wiggins is out. Froome is in. Cavendish is raring to go. And we’ve confirmed our line up for the 2014 Tour de France, too. To celebrate “Le Tour” passing through Harrogate, Benfield Skoda has announced a host of events and activities as part of the Grand Depart celebrations.

As part of Skoda’s sponsorship of the world’s leading bike race, the Knaresborough Road dealership will be pulling out all the stops to make it a weekend to remember.

The event kicks off with a Q&A featuring double Olympic gold medallist and five-time World Champion Ed Clancy, who will be joined by commentator and former Olympic triple jump champion Jonathan Edwards on the eve of the Grand Depart.

Ed Clancy

Jonathan Edwards - Tour De France

On the Sunday, stage 2 of the race will pass Benfield Skoda, Knaresborough Road, Harrogate on the journey from York to Sheffield. And in honour of the occasion, Skoda UK will be showcasing Limited Edition cars as well as bedecking the dealership with plasma TVs and a whole range of activities to help build the race-day party atmosphere.

In addition to a very special Skoda cycle display and a range of official Tour merchandise, there will also be a high tech cycle simulator alongside one of Britain’s largest Scalextric sets for guests to get involved with.

General Manager of Benfield Skoda, Nigel Clayton, said of the weekend’s plans, “This is an amazing opportunity for Benfield Skoda to be associated with the most famous cycle race in the world.

“Everyone at the dealership is buzzing with excitement and we just can’t wait for the celebrations to get under way. No doubt everyone will be ‘yellow’ with envy when the race passes by.”

For two lucky winners the Grand Depart weekend gets even better, thanks to Skoda’s Tour de France VIP experience competition.

This once in a lifetime prize, Includes:

  • A two-night stay at Sheffield’s 4-star Tankersley Manor Hotel
  • Early morning outride with former Tour winner Stephen Roche
  • Pre-stage VIP pass inside the ropes of the tour as the teams prepare to ride out from York
  • Helicopter ride over the peloton during Sunday’s stage
  • Chauffeur-driven trip to one of the finest picnic spots on the Tour route for lunch
  • Front row seats at the stage’s finish line

Skoda is also celebrating their sponsorship of the Tour de France with a limited number of special editions of the Skoda Yeti, Skoda Octavia Estate and Skoda Superb Estate. The models are badged with the official ‘Le Tour de France’ logo and have been designed with the keen cyclist in mind.

For more information on the latest Skoda models click here or for the full weekend’s itinerary click here.




The Lookers Bloggers bring you regular blogs on an array of diverse subjects; from motoring industry news and reviews to the latest goings on at Lookers Towers, as well as what gets them riled up on the road. Follow my blog with Bloglovin

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